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 BRANDING INDUSTRY EVENTS
• Vega Open Day Randburg 26 Jul
More industry events
 BRANDING COURSES & WORKSHOPS
• Business Communications-Module 3 of Diploma Cape Town 30 Jul
• A to Z of internal branding Cape Town 31 Jul
• A to Z of branding Johannesburg 4 Aug
• Diploma in communications management Cape Town 5 Aug
• Diploma in Communications Management ~ Module 5 Cape Town 7 Aug
• A to Z of branding Durban 16 Sep
More courses & workshops
All Industry events Courses & workshops   
Province 
Section 
Building brands through public relations

This course covers understanding the role of PR in total brand management, understanding the heightened need for PR, planning a brand building public relations programme etc.

PR is a fundamental tool in the brand builder's kit. Through PR we build brand credibility and relationships that will endure. Moreover, the social issues embedded in emerging markets call for greater corporate social responsibility and PR is perhaps the best tool to communicate brand values around community, leading to the ‘ubuntu' concept of marketing for Africa. This course is an introduction to all of these facets.

Outcomes
• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of corporate social responsibility, corporate social investment and branding
• Planning a strategy that takes cognisance of all audiences

Venues

Date: 04 March 2008 to 20 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 05 August 2008 to 21 August 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


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Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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May/June 08 issue:
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  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

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