Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Course or workshop Submit a course or workshop
All Industry events Courses & workshops   
Province 
Section 
Media efficiency in building brands

The course builds on conventional media planning, incorporates new media and facilitates 360º branding through the medium of the organisation itself.

Now that the brand has been firmly established in the students mind, media selection, segmentation and brand experience management is reviewed. The course moves from the internal forums of communications of first year and develops on the promotional toolbox of module four to communicating with the public at large. Hence the course enters the public action sphere of the Vega brand learning structure.

Outcomes
• Understanding and managing media, both traditional and new
• Interpreting media briefs and strategies
• Using media planning guidelines
• Conducting media research
• Calculating media commission
• Understanding of above the line media types
• Developing of an effective media plan
• Applying an understanding of above, below and before the line media types
• Experiential branding
• Understanding the media industry

Venues

Date: 07 February 2008 to 08 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 10 July 2008 to 25 September 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900 per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


 SEND TO A FRIEND  |   PRINT


Share this page (Tell me more)


 

Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.

To receive our newsletter mail ideas@ideaengineers.co.za

How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






The Fearless Executive; specialists in internal branding and designing the customer experience.
Find out more>>
www.thefearlessexecutive.com






Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za










    • Receive free email newsletter
     
    Tell a friend about us
     
    CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
    All rights reserved. © 2007. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
    Connected by: Uninet