The objective is to gain both an understanding of and an ability to undertake planning. This section of the course is therefore process driven and will enable students to develop fully-fledged brand communication plans.

Outcomes
• The brand communications industry: status, role play and expectations
• Assessing the brand communications situation
• Setting brand communication objectives
• Identifying and profiling target audiences
• Developing a brand positioning statement
• Understanding and using various promotional tools to achieve objectives and build the brand
• Understanding the value of integrated marketing communications in the context of integrated brand contact management
• Understanding and using new channels for brand communication
• Understanding the role of creative work in the brand communication process
• Assessing creative work
• Understanding the role and scope of the media plan
• Understanding the measures of assessing brand communication effectiveness

Venues

Date: 04 February 2008 to 07 July 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 07 July 2008 to 17 November 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com