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Market information management

Brand relationship management takes a close look at the need for consumer and stakeholder insight in building brands, building on the foundation of the previous two modules by placing their input into information based brand development.

This means it has a gentle introduction of market research as a means for the brand leaders to gather market thoughts about the brand and trends in the marketing environment.

Outcomes
• Collecting market information as a strategic imperative in launching and building brands
• Identifying and utilising information resources to meet objectives
• Monitoring marketing information flow, collecting and processing marketing data
• Appreciating the role of information in brand building
• Distinguishing between qualitative and quantitative information gathering
• Understanding and using external syndicated market research information
• An overview of specialised media research vehicles
• Practical communication of market research results to multiple stakeholders
• The application of research information to brand building
• Data mining, data tracking and open sourcing

Venues

Date: 04 March 2008 to 20 May 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Date: 05 August 2008 to 21 October 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R3900
More info: 444 Jan Smuts
Bordeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com


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