The principles of brand building

The principles of brand building provides an introduction to the brand environment and the outline of the structure of branding.

It is a strategy-orientated course, with a core focus on the brand co-ordination part of the brand structure.

Outcomes
• Understanding the role of brands and their importance to business
• Analysing the changing role of branding from a transaction to a relationship to a community driven approach
• Applying the tools of brand building
• Assessing the process of brand building
• Developing a brand strategy
• Defining target markets
• Practicing market segmentation

Venues

Date: 04 February 2008 to 07 July 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan smuts
Boudeaux
Johannesburg

Date: 07 July 2008 to 17 November 2008
Location: Vega The Brand Communications School, Johannesburg
Cost: R7200 Per Person
More info: 444 Jan smuts
Boudeaux
Johannesburg

Contact: Thembi Magala / Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: +27 11 326 3486
Email address sharon@vegaschool.com