Brand building through Web 2.0 and new media

In this two-day programme you will get a succinct overview of the 'history of today' - a brief understanding of way Web 2.0 happened, where it's at and what it means looking ahead etc.

The challenges and opportunities of this new relationship economy are enormous, but too often clouded by fear and apprehension as a result of a lack of reliable, relevant education that cuts through the hype and buzz and extracts real business value. It has become imperative that marketers, managers and advertisers learn about these trends and the fundamental ways they are impacting human behaviour at the most fundamental levels in order to capitalise upon them.

In this two day programme:

- You will get a succinct overview of the 'history of today' - a brief understanding of why Web 2.0 happened, where it's at and what it means looking ahead.

- You will be introduced to the practical application of Web 2.0 tools and platforms, ie. blogs, podcasts, wikis, social networking and social bookmarking sites, folksonomies, syndication and aggregation, open source and more. You will build your own social web presences and use them to log your learning experience (learning by doing).

- You will meet the new customer emerging with Web 2.0 and receive insight into new ways to leverage her influence, learn from her and even forge partnerships with her.

- You will receive a brief overview of current utilisation of the mobile platform and some of the innovations and developments on the horizon, examine case studies and the opportunity presented by mobile internet and mobile advertising in reaching new markets.

- You will be shown multiple South African and international case studies of how to and how not to integrate social media into marketing campaigns and brand strategy, and initiate the process of drawing up a basic social media strategy for your business/project/idea, etc.

- You will be introduced to the players and thought leaders in the social media space both in South Africa and abroad.

Venue

Date: 14 November 2007 to 15 November 2007
Location: Vega The Brand Communications School, Johannesburg, Sandton
Cost: R4900 Per Person
More info: Vega The Brand Communications School
Benmore Road, Benmore Gardens
Sandton, Johannesburg

Contact: Sharon Mashau
Company name: Vega The Brand Communications School
Telephone number: 011 883 0130
Email address sharon@vegaschool.co.za