Media efficiency in building brands
Media selection, segmentation and brand experience management is reviewed.
The course moves from the internal forums of communications of first year and develops on the promotional toolbox of Module 4 to communicating with the public at large. Hence the course enters the public action sphere of the Vega brand learning structure.

• Understanding and managing media, both traditional and new
• Interpreting media briefs and strategies
• Using media planning guidelines
• Conducting media research
• Calculating media commission
• Understanding of above the line media types
• Developing of an effective media plan
• Applying an understanding of above, below and before the line media types
• Experiential branding
• Understanding the media industry
Deadline for registrations: 31 July 2008

Venue

Date: 07 August 2008 to 20 November 2008
Location: Vega Cape Town campus, Cape Town
Cost: R3 900 per student
More info: 1st Floor Satbel Centre
cnr Somerset/de Smidt Streets
GREEN POINT

Contact: Janet Small
Company name: Vega The Brand Communications School
Telephone number: +27 21 425 7591
Email address janet@vegaschool.com