Students should be able to identify different brand communication situations and the role of self in facilitating effective brand communication. The relationships between all parties in the brand development process will be examined and interrelationships dissected and discussed to ensure meaningful brand dialogue.

The aim of this module is:
To understand and apply self identity in person brand building
To understand and effectively apply self in relation to others
To understand and apply the principles of effective communication
To implement constructive communication patterns
To understand the role of self in public communication
To understand the role of self in group interactions
To understand the role and concept of leadership
To understand the role and concept of power
To understand the role of culture in effective communication
To understand the importance of ethics in communication

Deadline for registrations: 23 July 2008

Venue

Date: 30 July 2008 to 19 November 2008
Location: Vega The Brand Communications School, Cape Town
Cost: R3 900 per student
More info: 1st Floor Satbel Centre
cnr Somerset/de Smidt Streets
GREEN POINT

Contact: Janet Small
Company name: Vega The Brand Communications School
Telephone number: +27 425 7591
Email address janet@vegaschool.com