The A-Z of branding programme will cover the marketing components that contribute to launching and sustaining a brand, brand research, logistics management etc.
The A-Z of branding programme will cover:
The marketing components that contribute to launching and sustaining a brand; brand research; logistics management; the brand communication mix, pricing, packaging and brand and category management; current threats and trends to brand building will be debated; cases from various industries to illustrate principles.
This is a globally relevant workshop.
Who should attend? CEOs Product and brand managers Marketing and advertising managers Account and sales managers Media planners and buyers Deadline for registrations: 12 June 2008
Venue
Date: 19 June 2008 to 20 June 2008 Location: Vega the Brand Communications School, Cape Town Cost: R4 500 per delegate More info: 1st Floor Satbel Centre cnr Somerset/de Smidt Streets Green Point
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
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