Strategic briefing for marketing and agency executives

It's a breakthrough summit, a must attend for any marketers wishing to gain an expert appreciation of the new mobile media in South Africa. A top international speaker and a "who's who” of SA mobile marketing talent will give you best practice advice and a host of marketing ideas to gain competitive advantage and increase response.

A one-day summit at the Sandton Sun Hotel, Johannesburg, 13th August and a morning briefing at the Vineyard Hotel, Cape Town, 12th August.

Cape Town programme and enquiries: daisym@systems.co.za or 011 234 7008.

Chairman: Brian Mdluli, CEO, Direct Marketing Association

Mobile marketing: A global perspective
Gone is the era of interruption based marketing and advertising... anytime, anywhere, always on, always available... mobile is enabling the marketer to engage with their consumer like never before. Join the Mobile Marketing Association to discuss: How to engage mobile successfully? How can mobile be integrated into traditional and digital media? How do brands effectively use creative to launch successful mobile initiatives - and what mobile media types have been utilised most successfully? Paul Berney, Managing Director of EMEA for the Mobile Marketing Association, will explore the role the Mobile Marketing Association has played in developing our global mobile marketing industry, the role of guidelines and best practices as well as share, first hand, what works and what doesn't using global case studies and examples.

The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organisation with over 500 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. www.mmaglobal.com

Mobile as a medium in South Africa
- Status of development of the mobile medium
- Who are the media owners?
- Who is spending money in mobile media?
- Have ad agencies and media buyers embraced the medium?
- Estimating market size current and future
- The role of the mobile operators
Rick Joubert, head of Vodacom advertising

How to implement mobile marketing campaigns
Three dynamic sessions focussing on three key aspects of a marketing strategy and lead by three of SA's most competent mobile marketers.

Direct marketing
Guidelines, best practice experiences and some great examples.
Roelof van Wyk of Trigger

Branded content and brand enhancement
How to develop and launch end-to-end mobile campaigns for brand enhancement using branded content.
- Developing mobile branded content and services.
- Promoting campaigns via mobile advertising, sponsorship and search
- Delivering mobile content - mobile portal development and messaging systems
- Case Studies - Recent examples of campaigns launched across Africa.
Gustav Praekelt of Praekelt Consulting

Integrated marketing
How to leverage and amplify your communication plan utilising digital and mobile. How to find the focus and prioritise your digital marketing
Joanne Scholtz is currently the director for GroupM Interaction, whose mandate is to assist all WPP owned media agencies with Interactive Media.

Mining the mobile goldmine
The Mail & Guardian Online some time ago launched three mobile sites: 1) mobile news [m.mg.co.za], 2) mobile entertainment listings [m.theguide.co.za], and recently, 3) mobile blogs [m.thoughtleader.co.za]. They've done quite a bit of research and development to identify the correct positioning and content mix. They are also looking at ways of monetising their sites.

Matthew Buckland, head of M&G's online division, will talk about the promise of mobile media in South Africa and give you insights about and suggest smart ways to mine the mobile goldmine.

Building a traditional brand in a mobile world - Bricks, Clicks and Handsets
It's increasingly a world of communication channel convergence - how mobile can work with digital media to extend the reach of traditional channels, building relevance and engagement in ways in which traditional media cannot. How brands can encourage consumers to 'lean forward' in their conversations”.
Antony Segal, senior marketing executive, Mass Discounters

Ask the experts
Your opportunity to pose questions which will directly contribute to your digital marketing thinking and planning.

Paul Berney, MMA
Rick Joubert, Vodacom
Joanne Scholtz, Group M
Roelof van Wyk, Trigger
Gustav Praekelt, Praekelt Consulting

R2750 plus VAT per delegate.
R2350 plus VAT per delegate for three or more delegates.
Cape Town programme and enquiries: daisym@systems.co.za or 011 234 7008.

Venue

Date: 13 August 2008
Location: Sandton Sun Hotel, Johannesburg

Company name:
Telephone number: 011 234 7008
Email address daisym@systems.co.za