What marketers are looking for in 2018 - IAS masterclass

The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday, 23 January 2018, entitled 'What Marketers
are looking for in 2018'.

The masterclass will feature leading industry panellists.

These include: Alison Badenhorst, Grant van Niekerk, Juliette Morrison, and others to be confirmed.

Masterclass will cover the following:

- Panel discussion
- Expected outcome and views for the next 12 months and how this will impact on marketing and communication initiatives
- Pressure on budgets - how CMOs are handling this
- Digital vs traditional media and the prioritisation of content marketing
- Procurement and marketing
- Media and production transparency - what CMOs are seeing
- How agencies can help

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses.

Please confirm your attendance by Tuesday 16 January 2018 to Hlamazi Mabunda .

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281.



Date: 23 January 2018
Time: 14:00 - 17:00
Venue: IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonri, Sandton
Cost: Cost: For non-subscribers a once off cost of R3000,00 ex VAT per agency