IAS new business course

Secrets of a successful agency: recipe for success from a local and international perspective.

Attracting new business is an ongoing pursuit of successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective.

For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its 'winning new business' course for agencies - aimed at equipping communication agencies with the skills and guidance required for advertising, media, public relations, design and digital agencies to overcome the challenges associated with winning new business.

The course is facilitated by Johanna McDowell, whose background includes being on both the agency and the client side of the fence. Johanna is ideally placed to offer commentary and direction on marketing and advertising in both the South African and international contexts.

Who will benefit from this course?

- Agency staff who have at least three years' experience in an advertising agency, public relations agency, digital, design or media agency.
- Agency management, including client service, strategy planning, media and creative staff.
- Individuals involved in any new business pitching processes, new business managers and directors.

Agencies are advised to book their seats as soon as possible to avoid disappointment.

Bookings and Payment deadline 11 January 2018.

Bookings and contact details:

For bookings and more information, please contact Hlamazi Mabunda on (010) 594 0281 or



Date: 24 January 2018 to 07 March 2018
Time: 08:30 - 09:30
Venue: IAS Offices; Training Room – Le Val, North Building, 45 Jan Smuts Avenue, C, Johannesburg
Cost: R7, 500 excl. VAT – IAS subscribers, R12, 500 excl. VAT – non-subscribers

Contact: Hlamazi Mabunda
Telephone number: 010 594 0281