Mail & Guardian Social Media Marketing Workshop

This practical workshop is aimed at basic to intermediate level, designed to take you from digital doofus to socially skilled. It is also a refresher course as it covers everything from the basics of social media to the more hardcore world of marketing, advertising, campaigns and sales through social media.

You will leave the workshop learning how to use social media marketing as a highly effective business tool to increase your sales and business bottom line.

Who should attend:

This workshop is ideal for executives from across industry who are tasked with below functions:
-Social media
-Online
-Digital
-Website
-Mobile
-Marketing
-Sales
-Advertising
-Campaign
-Business Development
-Brand
-Customer experience/engagement
-Call centre
-SME

Agenda
•Introduction and social media landscape
•Cost effectiveness
•Social media strategy - brand relevance, channels to use, target markets, audience, goals, ROIs
•Content, blogging and web content
•Social media marketing and sales
•Influencer marketing
•Advertising on social media - what, which, how, goals and ROIs
•Social media for business - Facebook, Twitter, Instagram, Tumblr, G+, Linkedin, YouTube
•Case examples - best practices, lessons learned and new ideas



Date: 15 February 2018
Time: 08:30 - 16:00
Venue: FNB Conference Centre, Johannesburg

Contact: Wan Liew
Company name: Mail & Guardian
Telephone number: +27 11 250 7300
Email address