Township marketing tours

Townships have grown into huge markets for all types of brands.

Supermarkets and shopping malls need more marketers to be engaged in their consumer's lifestyles in order to deliver successful in-store promotions, brand activations and marketing campaigns.

If the above rings bells for you, then join us for an informative day in eKasi.

Explore golden opportunities by experiencing a township consumers' lifestyle for a day. Culture, tradition, spending practices, commuting, and communication mediums all are opportunities that marketers can capitalise on. It's impossible to ignore the dynamics of this market, and its potential to grow, given it already constitutes eighty percent of the South African population.

Programme

09h00 - 09h30
Registration

09h30 - 13h00
Leave to Bara Hospital Taxi rank - observe marketing opportunities at the taxi rank.
Journey continues to the Motsoaledi informal settlement.
Visit the eKasi entrepreneurs (retailer shops and spazas) and talk with them
Visit the Flee Market at Walter Sisulu Square

13h00 - 14h00
Lunch at a local restaurant

14h00 - 14h30
Conclude tour with a visit to Maponya Mall, and plenty of ideas to take back to the boardroom….

Book to secure your seat on the next tour at www.crescomarketing.co.za

Tour Dates:
November 2009
Wednesday, 11 November 2009
Thursday, 12 November 2009
Monday, 16 November 2009
Wednesday 18 November 2009
Tuesday, 24 November 2009

Venue

Date: 11 November 2009 to 24 November 2009
Location: Ekasi - Soweto Township, Johannesburg
Cost: R1000

Contact: Lucille Cremen
Company name: Cresco Marketing
Telephone number: +27726890693
Email address