From good to great eventing!
The most comprehensive event management workshop. Exclusive to The Hedgehog Event.

How to create, design and implement great events the Hedgehog way!
Based on Jim Collin's principles from the internationally recognized book "Good to Great".

Creating memorable and innovative events will ensure that your customers identify with your company and that they become loyal customers in the future. By understanding the concept of "Good to Great Eventing" you will learn how to design and engineer experiences that will keep your events fresh and will keep your customers wanting more!

Aspects such as how to plan, design and implement any type of event from beginning to end, including all the administrative and co-ordination aspects will be covered.

You will receive a CD Rom with over 10 samples of templates, running scripts, budget formats and checklists. We will provide you with an easy - to - use framework which will assist you when booking and confirming venues and equipment; registration procedures just to name a few.

Start time: 08:30
Finish time: 15:30

This highly practical, interactive workshop will help you…

Good to great eventing:
• Design and implement successful events in eight generic, easy steps
• Develop financial management and budgeting practices that work
• Understand how to advertise and deliver events to the different
Generations on any budget
• Build contingency plans and crisis management policies
• Review insurance policies and procedures including a look at the
Occupational Health and Safety Act
• How to design memorable event experiences so clients keep returning
• How to brand your experiences
• Understanding the new "contact economy" and event customer loyalty
• How to interview clients successfully and meet expectations every time
• Event mind mapping tools

Planning, preparation and prioritising:
• Co-ordinating speakers, guests, media, celebrities and attendees
• Negotiating with vendors, venues and suppliers
• Creating excitement, interest and hype to keep them coming back
• Facilitating logistics including transportation, entrances and signage
• Site inspections and venue checklists
• Understanding equipment, lighting and audio visual
• Developing criteria to evaluate overall success of event

Event marketing and advertising:
• Develop a communication strategy that works
• Corporate branding and how to strengthen your company's image
• Sponsorships and joint ventures

Information management:
• Implementing registration procedures that work
• Designing procedure documents for efficiency and clarity

Event finale:
Coordinating the day of the event
• Coordinating the day of the event
• Dealing with the press and media

Post event evaluation:
• Evaluating the success of the event
• Administration and financial wrap up

Venue

Date: 28 May 2008 to 30 May 2008
Location: Hydepark - Fountain Grove, Johannesburg
Cost: R4800.00

Contact: Tshidi Moahi
Company name: The Hedgehog Event
Telephone number: 011 704 1469
Email address enquiry@thehedgehogevent.com

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