You know the pros and cons of working for someone else versus running the show yourself. The events industry is an exciting, fast-paced, growing industry which demands highly qualified event management companies and co-ordinators.

If you have decided to take the leap to full-time professional events person there are a few things you need to know to get started.

If your dream is to start, run and maintain your own event management company, then this mini workshop is for you.

Start of workshop 07:30 - 14:30

Starting the right business

- A dose of optimistic reality
* Knowing exactly what is involved and understnaind your new business arena
* Reasons for staring an event management business
* Industry knowledge
- Getting started
* Self assessment
- What they don't teach you at business school
* Market research and data collection
* Setting realistic time frame
- Your new event-preneurial life
- Business resources and equipment
- Starting the right business

In the beginning
- Deciding on a name for your business and deciding in which direction to move
- Being clear about what message you want to send and what you want to say
- Picking your business type
* Sole proprietorship
* Partnerships
* Corporation
* Public or private
- To work at home or away?
- Pricing your event management services

Decision making
- What type of events to specialise in?
- Doing the market research

Business plan basics

- Why prepare a business plan?
- Stages of a company's growth and understanding strategy realistically
- Short and long term planning

Automation
- Telephones
- Local area networks
- Electronic mail and faxing systems

Making your business legal
- Your legal structure
* Sole proprietorship
* Partnership
* Limited partnerships
* Incorporation
- Choosing your name legally and using CIPRO

Methods of funding

- How much money will you need?
- Tax, SMEs, VAT, BEE and choosing an accountant
- Accounting software
- Getting business loans and credit

Event management and marketing your new business

Event management
- The event planning process
- Protecting your business
* Event management contracts
* Confidentiality agreements
* Understanding vendor, venue and clients contracts

Marketing opportunities
- Learning from competitors
- Smart marketing
- Branding your event management company
- Naming your business
- Developing your image and brand promise
- Designing your new logo
- Dealing with graphic design/copywriting and photography
- Choosing your marketing medium
* Print
* Direct mail
* Electronic
- Where to market?

Venue

Date: 24 May 2008
Location: Hydepark Fountain Grove, Johannesburg
Cost: R1100.00
More info: 2nd Road Hydepark - Just off William Nicol. Details will be sent upon confirmation of booking.

Contact: Tshidi
Company name: The Hedgehog Event
Telephone number: 011 704 1469
Email address enquiry@thehedgehogevent.com

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