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Writing for social media

The writing for social media course is for anyone who wants to create effective content for blogs, Facebook, Twitter and other social media.

In this course, you will learn how to set up these social media sites correctly and learn how to optimize them, but more importantly, you will learn proven principles of web writing, and how to help online visitors find the information they want.

You will learn about keywords and linking - the two keys to effective blog posts. You will learn how to write original, interesting content - concisely. You will also learn how to use keywords effectively in killer headlines, in introductory paragraphs and in subheadings among many other aspects of web writing.

This course is targeted at people working within the communications industry who want to learn more about web writing; small business owners who want to increase their cyber footprint; hobbyists who want to promote their passion on a blog and most people who just feel a little lost having to survive, surrounded by all the technological advances - who would like to get control over how they communicate.

Admission Requirements:
• Basic writing skills are essential
• Computer skills, e-mail and Internet access required
• No previous tertiary qualification required

Modules: four modules
Cost: R 3495.00
Length: Course can be completed at own pace: between 6 weeks and 3 months
Registration: Online at

Course Tutor :
Karen Lotter is a journalist and writer based in Durban, South Africa. She runs a company specializing in creating websites and blogs, writing creative and interesting content and optimizing sites for search engines.
She has written profiles, features, advertising copy, obituaries, press releases, and columns in magazines, company newsletters and newspapers, and written and produced corporate scripts.
Since she stopped writing political speeches (after 13 years in the trenches), she has focused on writing for the web and presenting workshops on communications-related issues. She has been a Feature Writer at Suite a Canadian based Contents Website for three years.

Course Curriculum:

Module One - Fundamentals of Social Media
• Definition of Social Media and
• Why writing for the Web is different
• Writing to be found
• Keywords and Key phrases

Module Two - Headlines, Intros, Optimizing Copy. Setting up a Blog

• Writing headlines
• Writing intros
• Writing subheadings
• Understand the concepts of blogging, and have set up your own blog and have started to write blog posts

Module Three - Facebook, Linked-In and Video Blogging

• You will set up a Facebook Profile for yourself
• Also a Facebook Business Page
• You will learn how to use Facebook for Business
• You will set up a Linked-in Page and start connecting
• You will be introduced to Video Blogging

Module Four - Become a Twitter Rockstar

• Setting up your Twitter profile
• How to find the right followers
• How to write great tweets
• How to use twitter effectively as part of your social media mix
• Hooking up your blog to the aggregators (expanding horizons)
• Making sure all your social media are connected to each other
• Social bookmarking

How Does The Course Work?
• Detailed class notes covering the content of each module are e-mailed to students.
• At the end of each module, students will be required to complete a various number of practical exercises.
• Once the assignments have been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete. Students can also participate in ongoing online discussions by posting comments about the materials covered in the course or other issues pertaining to writing in the college blog.

Conditions of Certification:
Students will receive a SA Writers' College Certificate upon successful completion of the course, provided they meet the following conditions:
• Students must have completed all assignments
• Students must have attained a minimum average of 50% for the course
• The course must have been completed within three months of registration.

Minimum Estimated Time Commitment:
• Reading time: 10 hours
• Writing time: up to 20 hours
• Research time: 2 - 5 hours.

To apply for a course: go to
To find out more: ; or speak to Koos Turenhout.

Date: 06 May 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Date: 20 May 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Date: 27 May 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Date: 03 June 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Date: 17 June 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Date: 24 June 2015
Venue: Online correspondence course, Countrywide
Cost: R 3495.00

Contact: Koos Turenhout
Company name: SA Writers' College
Email address

SA Writers' College
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