Web 2.0 is in full swing and access to the latest social media tools and communication platforms means that consumers are now exercising their right to voice their opinion. The most innovative communications professionals are finding powerful ways of working with the web to build brands and positively influence reputations.

Web 2.0, blogs, Wikis, social media, WebPR, user-generated content, online reputation management, folksonomies, RSS, podcasts, social bookmarking etc. What do these concepts mean and how can they enhance my communications strategy? This hands-on practical two-day course will give you the skills and understanding of Web 2.0 and its relevance to your communications strategy.

Facilitator:
Melissa Attree is an experienced branding and communications professional. Her company GetOn eMarketing utilises the social web to creatively engage consumers and build brands.

Venue

Date: 20 May 2008 to 21 May 2008
Location: IAJ - Parktown, Johannesburg
More info: Institute for the Advancement of Journalism. 9 Jubilee Road, Parktown

Contact: Gugu
Company name: IAJ
Telephone number: +2711 4841765
Email address cmtu@iaj.org.za

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