The programme is not about selling or sales skills, it is designed for senior management in the organisation responsible for the development and implementation of strategy.
“Selling is no longer the art of finding clever ways to dispose of products and services. It is the art of creating genuine value for customers; it's about helping customers become better off themselves…”
Who should attend?
The programme is not about selling or sales skills, it is designed for senior management in the organisation responsible for the development and implementation of strategy, including: