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2008 SAMRA Conference

The conference aims to bring together researchers, research users and marketers from all over Southern Africa with the objective of developing and advancing marketing research in the region by showcasing new trends and developments in the industry.

The Southern African Marketing Research Association's 2008 conference is set to take place from 27 to 28 May 2008 at Sun International's Royal Swazi Sun and Spa in the Ezulwini Valley in Swaziland.

Following the submission of an unprecedented 34 papers, 20 have been selected for presentation at the 2008 SAMRA Conference, each reflecting the conference's aim of showcasing new topics and trends in the research industry. The presentations at the 2008 SAMRA Conference will include new, research-based developments in:

- Packaging design
- Consumer motivation, and brand image measurement
- Consumer insights and shopper segments
- Anthropogenic climate change in the South African economic and social environment
- Brand use increase (or decrease) prediction
- Defining and measuring social capital
- Copy testing
- Data calibration and advanced weighting
- Computer simulations and agent based modelling
- Market barriers to brand purchases (FMCG)
- Employee commitment
- Driver models, heuristic decision rules and choice predictions
- A hybrid research design used to understand consumer behaviour
- Affective measures and ‘emotional' understanding
- Social networking among consumers
- Identifying opportunities through grocery shopping dynamics
- Sponsorship effectiveness
- Attitudinal brand loyalty
- How some brands/concepts become rapidly popular

These fascinating papers, together with three international guest speakers – Nigel Hollis (Chief Global Analyst at Millward Brown), Rory Morgan (Global Marketing Sciences Director at Research International) and James Fergusson (Strategic Head of Sectors for the ALM region at TNS) - are certain to make this the not-to-be-missed event for the research industry in 2008.

Venue

Date: 27 May 2008 to 28 May 2008
Location: Royal Swazi Sun and Spa, Swaziland

Contact: Kerry Oliver
Company name: SAMRA
Telephone number: + 27 11 704 7770
Email address samra@thelime.co.za


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