Research-driven branding will set you well on the way to creating authentic out-of-Africa brands that beat at the same pulse with your consumers, provide real value to all stakeholders.
In today's boardroom, building brand value is as an important an agenda as the discussion on new frontiers of expansion or next quarter numbers. How can African brands rise to this challenge?
Venue
Date: 22 May 2008 Location: Golden Tulip Hotel, Dar es Salaam