Unleashing your brand through corporate reputation

This conference will address factors affecting a company's reputation and will take you through how to proactively deal with these factors to avoid compromising your reputation.

Unleashing the power of your brand through corporate reputation management

“If you lose money for the firm, I will be very understand...
If you lose reputation for the firm, I will be ruthless.” – Warren Buffet

GIBS (the Gordon Institute of Business Science) invites you and your colleagues to attend this one-day executive conference on unleashing the power of your brand through corporate reputation management.

Corporate reputation is a company's most important intangible asset; any organisation that values its good name will proactively build and manage relationships with its key stakeholders. Ineffective reputation management can destroy a company's brand overnight and can have a great impact on the company's revenue and profit. Reputation risk emerges when reasonable expectations of stakeholders are not met.

Book now to:
• Improve your corporate reputation measurement tools
• Discuss the role of top management's image in building a positive corporate reputation
• Participate in a discussion on managing shareholder communication
• Enhance your brand through managing your web.

Confirmed speakers:
• Heidi Brauer; Director: Markinor
• Wadim Schreiner; Managing Director: Media tenor
• Jaco Meiring; Regional Manager: Quirk eMarketing
• Janine Hills; Chief Executive Officer: Vuma Corporate Reputation Management
• Mixael de Kock; National President: PRISA
• Grace Harding; Director: Actuate

Date: Thursday 22 November 2007
Registration time: 08:00 – 08:30
Programme time: 08:30 – 17:00
Venue: GIBS Campus, 25 Fricker Road, Illovo, Sandton
Programme fee: R3400.00

Programme outline:

The ethics of communicating corporate reputation and branding
• International concerns on ethics in communication
• Working towards globally acceptable codes of conduct and codes of ethics
• The importance of the prefessionalisation of the communication industry in order to uphold standards.

Reviewing corporate reputation measurement tools
• How important stakeholders feel about your company
• How your company is performing in these areas
• What matters most to respective constituent groups
• What your priorities should be to maximise impact and resources.

Global practice of reputation management – business and communication tools at board level
• Business score-card as a reputation management tool
• Evaluating the role of communications as a vital reputation management tool in dealing with shareholder perceptions and reality
• The link between the share price and reputation
• How to manage upwards in a boardroom and through and keep the information flowing
• Maximising the available media tool to harness your reputation.

Panel discussion: CEO/Top management image
• This session will address the role of executives on corporate image. Shareholders and media take an interest in top management's activities and what they say. This tends to have a great impact on a corporate's reputation, its brand and shares which ends up affecting the revenue and profit.

Managing your web to maximise your reputation - Define yourself or your target audience will define you
• Analyse your online assets i.e corporate site, sister sites and micro sites, product sites, corporate blogs, partner sites, corporate communication and employee blogs
• Know what people are saying about you on industry forums and blogs
• Identify sources of potential reputation problems and sources of opportunity
• Defending your brand with SEO.

Identify and manage risk to combat a crisis
• Crisis management is a plan of action to be implemented quickly once a negative situation occurs. While it is important to identify and manage the risk before it turns into a crisis, an organisation should have a plan it follows when faced with a crisis. This session will address how to handle a crisis when it hits your organisation.

Panel discussion: Creating synergy through internal strategies to improve your internal reputation
• This session will address the importance of recognising your employees as a target audience and the impact they have on your corporate reputation management strategies. The session will highlight the importance of internal communications, internal marketing as well as internal branding.

Date: Thursday 22 November 2007
Registration time: 08:00 – 08:30
Programme time: 08:30 – 17:00
Venue: GIBS Campus, 25 Fricker Road, Illovo, Sandton
Programme fee: R3400.00

For more information on the programme contact:
Tshego Ratshidi
011 771 4317
ratshidit@gibs.co.za

Venue

Date: 22 November 2007
Location: GIBS Campus, 25 Fricker Road, Illovo, Sandton, Johannesburg
Cost: R3400.00
More info: Please note that due to construction, entrance to the parking is on 25 Fricker road.

Contact: Tshego Ratshidi
Company name: Gordon Institute of Business Science
Telephone number: +27 11 771 4317
Email address ratshidit@gibs.co.za