Marketing a consulting practice

This intensive one- day workshop is based on more than 20 years of international and local research amongst consultants, professional service providers and business development managers, and takes an in-depth look at what works and doesn't work in professional services and consulting marketing. It incorporates the latest thinking on Social networking and inbound marketing.

Early bird booking available until 20 December. save R500 and pay R2495.00.

Boost your 2013 marketing efforts by getting off to a fast start!

Traditional Marketing Methods no longer work to market a consulting business or professional practice.

With issues of reputation, trust, opt-in, building relationships before selling and the impact of Social Media, professionals service providers have had to rethink their marketing efforts.

So, how can you increase your chances of success?

Research shows that the quickest way to become successful is to benchmark and review what others did to become successful. By learning from them you can shorten your own learning curve. Incorporating best practice techniques is valuable in developing your own marketing strategy.

This intensive one- day workshop is based on more than 20 years of international and local research amongst consultants, professional service providers and business development managers, and takes an in-depth look at what works and doesn't work in professional services and consulting marketing.

Learning objectives:

On completion of the workshop you will be able to market and sell your services in a manner appropriate to the role and status of a professional adviser and be able to select those proven strategies which are congruent with your desired professional image and reputation and preferred personal behaviour.

You will learn the latest practice building and professional services marketing techniques from the best in industry and will learn ways to incorporate them into your very own consulting practice.

This intensive one- day workshop will take an in-depth look at what works and doesn't work in professional services and consulting marketing, and addresses issues such as:

What it takes to become a Rainmaker
The key factors of Consulting Success
How to build your image and reputation and have clients come to you, using techniques incorporating the Law of Attraction and scientific consulting practice marketing;
How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the Law of Attraction, Reputation, Social Media and name recognition strategies;
Why your current clients are a goldmine and why you should deepen relationships and business with them;
How to get more and better referral business;
How to use low cost/no cost ways of gaining professional exposure;
How to generate 'static' income;
How to price services for maximum profit and income;
How to write business winning proposals and contracts including how to tum the first client meeting into a contract;
Marketing and Promotional strategies using traditional media and social media such as LinkedIn, Twitter, Facebook and other social networks to build a favourable reputation, relationships, name recognition and presence;
How to make networking and relationship building pay;
How to find new opportunities to capitalise on your knowledge, skills and expertise irrespective of economic circumstances;
How to plant seeds now for a harvest in the future;
Practical tips and techniques for success...... and much, much more.

Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.

Who should attend:

The seminar is targeted at new consultants, practice development managers, seasoned consultants and professional services providers and those interested in adopting new and powerful tools to increase marketing ROI and move closer to marketing success.

The seminar will be facilitated by international speaker and reputation management consultant, Deon Binneman.

For more information on this Seminar, interested readers can call 27 011 4753515, e-mail or go online to take a look at the outline and rave reviews by previous attendees.

Space is limited. Reserve your place now. Register online.

o** How to Register**

Please e-mail for a registration form (Note: Payment is required prior to event - email me with questions - Please note that seating will be limited and that only a maximum of 15 consultants will be accommodated. So register quickly if you would like to secure your seat.)
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Fees:

Registration - R 2995 exc. VAT. R2451 exc. VAT per delegate for three delegates or more
from the same business unit

Venue

Date: 17 May 2013
Time: 08:30 AM - 04:30 PM
Location: Apollo Hotel, Randburg, Johannesburg
Cost: R2995.00 exc. VAT

Contact: Deon Binneman
Company name: Deon Binneman
Telephone number: +27 11 4753515
Email address