Advanced courses in public relations
a. PR management (Johannesburg and Cape Town)
b. PR practice (Johannesburg and Cape Town)
c. PR writing (Johannesburg)

Public relations practice

Real life, case-study based course on how to plan and measure public relations campaigns.
• The profession: Challenges and functions of the public relations practitioner. Ethics.
• Communication theories: How do we succeed in persuading our target publics to change their attitudes, opinions and behaviour? How do stereotyping, gatekeepers and opinion leaders affect awareness campaigns?
• Specialisation areas: Marketing communication. Investor Relations. Environmental Relations. Corporate identity. Corporate advertising. Employee communication. Community relations. Social investment. Special events. Sponsorships. Media relations. Crisis communication.
• Research: Measure the effectiveness of public relations tactics.
• Internet technology trends and its impact on PR.
• PR campaign planning and management

Entry requirements:
experience in public relations and communication as well as relevant qualifications.

Johannesburg: 2-6 June (week one) and 28 July - 2 August (week two)
Monday to Friday daily, 8:30am - 4:30pm and Saturday 8:30am - 12pm

Cape Town : 18-22 August(week one) and 20-25 October(week two)
Assessments: Workplace based assignments. A practical exam is based on a case study.

Public relations management

An intensive course for communication strategists on senior management level.
• Strategic management: Stakeholder relationship management. Levels of influence in the organisation. Organisational culture. Change management.
• Media relationship management: Media conferences. Radio and television interviews. Positioning the organisation in the media.
• Internet technology trends and its impact on PR.
• Managing public relations: Management principles. Structuring of the department. Budgeting. Negotiation. Conflict handling. Labour Relations. Human Resources. Lobbying and Advocacy. Sponsorships and CSI. Research consultants. Crisis communication.

Entry requirements: experience in all aspects of public relations and communication. Relevant qualifications.

Cape Town: 9-14 June (week one) and 11-16 August(week two)
Monday to Friday daily 8:30am - 4:30pm and Saturday 8:30am - 12pm

Assessments: Workplace based assignments, practical board presentations, media conferences and on-camera television interviews. Open book exams based on industry case studies.

Public relations writing

Practical exercises to master the art of writing. Creating publicity for radio, television, magazines and newspapers.
• Writing and editing for newspapers and magazines: How to write press releases, feature articles, captions for photographs.
• Writing for radio and television: Radio release, mini-documentary, story board, scriptwriting, video news release and producing corporate videos.
• Writing for business: Speech writing, layout and design of posters, brochures and other publications. Writing, designing and producing annual reports, newsletters and web pages. Television proposals, video scripts, video news releases.

Entry requirements: a public relations environment.
26 -30 May (week one) and 7-11 July (week two) exam on last day
Monday to Friday 8:30am - 4:30pm

Assessments: Continuous practical writing assignments. Open book exam on last day of course, based on an industry case study.

Venue

Date: 01 May 2008 to 16 August 2008
Location: Johannesburg and Cape Town, Johannesburg and Cape Town
More info: PR Management[Cape Town: 9-14 June(week one)& 11-16 August(week two)]

PR Practice[Johannesburg: 2-6 June(week one)& 28 July-2August(week two)]

PR Practice [Cape Town:18-22 August(week one)& 27 October-1 November(week two)]

PR Writing [Johannesburg: 26 May-30 May(week one) & 7-11 July(week two)]

Contact: Madelline Kadzinga
Company name: ProVox Centre for Public Relations & Communication
Telephone number: 011 326 1262/ 076 724 5795
Email address madelline@provox.co.za

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