Live bait: PR; the art of marketing sustainability

Some components of the presentation:
- Brief introduction to what I mean by sustainability
- Pop's perspective on youth and some trends
- Why popular culture
- The role of PR in our strategy as it relates to
- Experiential marketing
- Use of social networks and mobile technology
- Viral marketing

About Kimberly Heismann; cultural provocateur, pop sustainability

With the self-proclaimed title of cultural provocateur, Kim has been working from within popular culture to inspire people towards more sustainable lifestyles for the past nine years since founding pop sustainability.

Pop sustainability has evolved into a social enterprise that consults to businesses, NGOs and governments who wish to communicate to and actively engage their stakeholders.

Originally founded in 1998 as a non-profit organisation, Pop Sustainability became one of the leading international organisations for successfully introducing more sustainable lifestyle choices to young adults. Kim was awarded the Woman of the Year award in 2003 by New York CitiWorks as an acknowledgement of her efforts.

Before pop sustainability, Kim worked for the United Nations Development Programme where she developed one of the first internet conferences, which facilitated information sharing between thought leaders and developed best practices in the field of public-private partnerships for the urban environment.

Early in her career Kim worked for Colorado State Governor Roy Romer assisting his environmental advisor in advocating policies for the state and championed the first recycling initiative for the State Capitol Building. Her first job was as a park ranger and tour guide for the National Park Service at Currecanti National Recreation Area in western Colorado.

Kim earned her masters degree from Columbia University's School of International and Public Affairs (SIPA), specialising in non-profit management, sustainability and Latin American environmental policies. Kim is an internationally-recognised public speaker on the topics of sustainability, popular culture and effectively reaching young adults.

Our venue is the Vineyard Hotel; Spa. Those arriving by 5pm will have the opportunity of visiting the hotel's newest spa suites and other recent improvements. Visit Vineyard Hotel online for directions http://www.vineyard.co.za/ for directions.

R100 per person.

Cape Town (Splash Cafe, Vineyard Hotel and Spa, Claremont) - Tuesday April 29, 2008. 5.30 - 7.30pm

More info from Brian@PR-Net.co.za or 021-447-6398

Venue

Date: 29 April 2008
Location: Splash Cafe, Vineyard Hotel and Spa, Claremont, Cape Town
Cost: R100 per person

Company name: PR-Net
Telephone number: 021-447-6398
Email address Brian@PR-Net.co.za