According to HubSpot, video content will represent 74% of all internet traffic by 2017. Visual content generates 94% more views and is processed 60,000x faster than text. We retain 80% of what we see, 20% of what we read, and 10% of what we hear. (scribblelive.com)
Public relations and communication professionals understand the power a visual story harnesses, but, unfortunately we do not always have the time or budget to appoint a professional videographer.
This one day workshop aims to equip delegates with the skills to shoot a video, using their smart phones, and do basic editing to it.
This workshop will cover:
Day 1 - Theory on production:
- Different resolutions (FHD, HD, SD) - Different frame rates - Aspect ratios - The ‘rule of thumbs' - Lighting a scene - Different angles and shot sizes - The importance of composition - The importance of exposure (digital) - Theory on post-production:
The meaning of offline/online editing - How to edit your footage through your Smartphone app - Learning about each tool used to edit your footage
Day 2 - Practical in production:
- Create/write a small basic dialogue scene (1min) - Shooting our scene - Lighting setup - Shooting of different angles and shot sizes - Composition - Editing your dialogue scene - Saving/exporting your project to be shared via social media
- Smartphone - Notepad and pen/pencil - 3G/4G Network connection and DATA - Must be able to access emails during the workshop - When downloading the app, please remember your username and password
Date: 18 July 2017 to 19 July 2017 Time: 08:30 - 16:00 Venue: 108 Bram Fischer Drive, Ferndale, Randburg Cost: PRISA member: R 4,710, PRISA non member: R 5,230 ( Discount available)
Date: 19 October 2017 to 20 October 2017 Time: 08:30 - 16:00 Venue: 108 Bram Fischer Drive, Randburg Cost: PRISA member: R 4,710, PRISA non member: R 5,230( Discount available)