Retail sales and channel marketing workshop

Are you ready to learn more about effective channel marketing sell through strategies?

The purpose of this two day workshop is to teach the delegates the skills required to ensure the sell through of their products by third party's or resellers

Only you can make the difference!

Day One

Behavior and Attitude Influence (Practical)
Personal Status (Practical)
Voice of the Client
Sales versus Marketing (Practical)
Purchasing Cycle
Selling Cycle
Sales Structure (Practical)
Sales Readiness
Seven Steps to a Sale
New Business Development (Practical)
NLP in Sales (Practical)

Day Two

Defining channel marketing
Three steps to successful channel marketing
Talk trough the people that talk to your clients
How to identify and ally with the influencers, specifiers and intermediaries in the channel whom clients' customers listen to most
The Differential (Practical)
Key Accounts Management (Practical)
Ensuring proper merchandising (retail only)
Ensuring adequate stocking levels
Setting up motivational contest to reward sales
Often times carefully planned campaigns to influencers can help you sell more and spend less trying to influence end users
Do you know what channels affect your end user's decision making? What strategies are you using to reach your influencers?
The five major points for understanding and managing a specific marketing channel

A formulated presentation by each sales executive to company management as to job function, planning, objectives and goals

The course is very practical and interactive and very well structured
- Samsung

What a wonderful workshop, and for a change a workshop has delivered on what it promised.
- Multichoice

Fantastic, two days well spent.
- Eli Lilly

The Retail and Channel Marketing Workshop, is a practical and informative workshop, that offers the delegate personal attention. It is a proven methodology that has been successfully implemented in numerous companies in South Africa, Namibia and Botswana. We limit the numbers on the workshops to twelve due to the highly practical nature of the workshop, and the personal attention given to the individuals.

The workshop is run by both Marc Andrew and Andrew Goodwin that collectively have over forty successful years experience in retail sales and channel marketing, both locally and internationally.

In - house workshops available for company's wanting to train eight delegates or more.

Venues

Date: 25 June 2012 to 26 June 2012
Location: Bella Khaya, Johannesburg
Cost: R 2 999.00 (Excluding VAT)

Date: 02 August 2012 to 03 August 2012
Location: Pheasant Hill House, Midrand North
Cost: R 2 999.00 (Excluding VAT)

Date: 10 October 2012 to 11 October 2012
Location: Bella Khaya, Johannesburg
Cost: R 2 999.00 (Excluding VAT)

Date: 03 December 2012 to 04 December 2012
Location: Pheasant Hill House, Midrand North
Cost: R 2 999.00 (Excluding VAT)

Date: 16 July 2012 to 17 July 2012
Location: Fairways Lodge, Durban North
Cost: R 2 999.00 (Excluding VAT)

Date: 12 November 2012 to 13 November 2012
Location: Fairways Lodge, Durban North
Cost: R 2 999.00 (Excluding VAT)

Contact: Marc Andrew
Company name: The International Sales and Voice Academy
Telephone number: 082 920 5945
Email address