One day workshop on new marketing in the ever-changing and connected world of social media.
Course Outline: Introduction to marketing in a social world. What's different why do we need to rethink our approach. The new media landscape. What is social media? A new consumer, how the new consumer behaves. Disenthralling oneself with legacy marketing dogma. Seven marketing truths that you thought were sacred but are myths. Thinking about an organic approach to marketing. The pillars of new marketing. Building brands in a social world. Defending your brand against and online attack. An introduction to social networks analysis Understanding the role of "old" media An integrated all encompassing new marketing approach
Lead by: Walter Pike
Walter Pike thinks, writes, speaks and consults about how businesses operate in a world super powered by connections. He is the founder and president of PiKE | New Marketing which advises business and agencies and of the Digital Academy that empowers staff and entrepreneurs to operate in this world.
Who should attend? Marketing Directors Brand Managers Strategic Planners Corporate Communications PR Media planners and directors Client Service Small and Medium business owners
Limited to 30 Seats 10% Discount on all group bookings, alumni/previous students
Promote an event by submitting a workshop, seminar or any other corporate gathering to promote your brand on Bizcommunity. Posted events display in the Bizcommunity calendar where they will be visible to all users on Bizcommunity.