Search engine optimisation (SEO) techniques

This is day one of a three-day internet marketing workshop that looks at search engine optimisation (SEO) and Google AdWords, web PR and online copywriting, social media and email marketing strategies.

Who should attend?
This course will benefit internet marketers, online media and business consultants, advertising agencies, online copywriters, communication specialists, PR consultants, web developers and web graphic designers, marketing consultants and website owners.

The course includes:
This course will outline the most effective techniques to driving targeted traffic to any website almost immediately. Gain essential insights into search engine optimisation (SEO) techniques to increase the visibility of your website through natural search.

-The waves of change in online advertising
-Online consumer behaviour and the new consumer
-Defining an integrated e-marketing strategy
-Search engines, social search engines and directories
-Natural vs paid search
-Understanding Google
-Understanding search engines
-Spiders, robots, crawlers and how they work
-Web 2.0 and social networks in search engine optimisation
-How search engines rank
-Why to optimise your site
-Essential and important SEO criteria
-Insight into page architecture
-Understanding the importance of theme alignment
-Keyword and competitor research
-How to define and implement clean linking strategies
-Learn how servers and hosting affects ranking
-Black hat and spamming techniques to avoid
-How to conduct a thorough site audit
-SEO analysis checklist
-Online (SEO) copywriting
-Web analytics (Measuring success)

Plus Google AdWords advertising techniques

Day 2: Online copywriting and web PR
Day 3: Social media marketing and email marketing strategies.

Email gillian@bluemagnet.co.za for a detailed course programme.

Venue

Date: 28 January 2008
Location: Best Western Cape Suites Hotel, Corner of De Villiers & Constitution Streets, Ca, Cape Town
Cost: R4,500 plus VAT for the full 3-day programme.
More info: Visit our website for more information about the 3 day course.

Contact: Gillian Meier
Company name: Blue Magnet Web Intellect
Telephone number: 082 389 8282
Email address gillian@bluemagnet.co.za