Digital centered marketing

Moving your brand into the digital future. One-day workshop facilitated by international expert, Dana Van Den Heuvel.

By attending this workshop, you will be equipped with techniques and best practices in optimising the various digital marketing elements, including mobile, viral and social marketing channels. It will explore the world beyond the Internet to better understand and immediately seize the opportunities existing in digital marketing.

Dana will provide methods for effectively using digital data and building loyal digital relationships. The workshop will conclude with a session fully dedicated to creating metrics for effectively measuring the ROI of digitally-centered marketing initiatives.

• digital-centered marketing: the who, what, where, when and how of success;
• DCM core building blocks: digital data, digital content, digital relationships;
• the new DCM strategy: recession-proved and organisationally aligned;
• building loyal and personal relations in digital marketing;
• the art of blogging;
• managing your reputation online: applying proven tactics;
• leveraging community to build your brand - both internally and externally;
• staying ahead of the curve: the future of digital marketing;
• metrics, metrics, metrics: building and communicating ROI for social media campaigns.

Contact us for a detailed outline of this workshop.

About the facilitator:
Dana Van Den Heuvel is a widely recognised expert on social media and thought leadership marketing. Dana is the founder and president of The MarketingSavant Group and previously held several leadership roles in internet marketing.

He has been a featured speaker at dozens of American Marketing Association events and is a regular contributor to a variety of industry publications, sharing his expertise on blogging, social media, internet marketing and emerging marketing trends. He is the author of AMA's Marketech '08 and '09 Guide to Marketing Technology and also recognised as one of the "50 People You Should Know" by the Green Bay Chamber of Commerce.

Note: This is the pre-conference workshop for the Annual Branding Conference, taking place on 13 - 14 June 2012. For more information on the conference, please contact us.

Venue

Date: 12 June 2012
Location: Johannesburg
Cost: R4 675 (incl. VAT)

Contact: Maureen du Toit
Company name: Knowledge Resources
Telephone number: +27 83 226 6657
Email address