Reputation management

This one-day workshop will reflect on the traditional views of reputation management before switching the focus to the impact of the web on organisational reputation.

Aimed predominantly at senior practitioners and communication managers, reference will be made to the views of CEOs globally on the role of public relations and communication practitioners in managing reputation.

The social media and other Internet platforms have caused organisational reputations considerable damage through their superfast delivery channels, their significantly higher credibility as messengers and the vast spread of messages through contact networks and social platforms. They do, however, also provide the same platforms and networks to innovative managers to manage their organisations' reputations much more effectively than ever before. The secret lies in knowing what is said by whom and where ... and to respond credibly, openly and swiftly where this is required. This workshop will assist you to understand the basics and to get started on a new, dynamic road to online reputation management.
We will also focus on a series of case studies to understand the concept of reputational risk and how to assess it from an individual and organisational perspective; analyse where reputational risk lies - within the individual or the organisation or both and unpack how individual reputations affect the organisation and vice versa.

Workshop outline:
The workshop is designed to be interactive and to encourage participation.
The following areas will be covered:
• Introduction to reputation management and defining the terms
• Some chief executives' views on reputation management and the role of their communication practitioners
• The link between performance and reputation
• The reputation management cycle
• Six pillars of corporate reputation management
• The new role of public relations and communication management
• The new threats to reputation: identifying them and dealing with them
• The impact of the web: the nature of the beast
• What information and media to track and how to do it
• Protecting your brand online
• Harnessing the social media
• The value of sound internal branding
• Reputation risk assessment and response

Outcomes:
At the end of this workshop you will be able to:
• Understand the concept of reputation management
• Understand the difference between reputation and image
• Use the reputation management cycle
• Embrace the new role of public relations and communication management in reputation management
• Appreciate the value of the social media and other web platforms as
• threats to organisational reputation, and
• how to harness them in the management of reputation
• Value internal branding and the role of the communicator in delivering on brand promises
• Identify areas of risk to the reputation and plan to pro-actively respond to threats

About our facilitator:
Jane Weaver CPRP is a seasoned communication, marketing, public relations and training professional who has worked in both the communication consulting and the corporate environment during her 17 year career. She is currently a Senior Freelance Strategic Communication Consultant. During her career she has held positions in a variety of industry sectors including commerce, courier, financial, retail and tourism.

Jane has an Honours degree (Unisa) in Counselling Psychology and a BA from Wits University in English and Psychology. Jane is immediate past chairman of the Public Relations Consultancy Chapter and is a current member of the PRISA board. She has also been re-elected as the Chairman of the PRISA Namibia committee 2011/2012. Her background in psychology combined with her experience in consulting across a range of industry sectors plays a major role when consulting to individuals and clients. This knowledge facilitates a much deeper insight into businesses and the people within them.

Your investment:
• PRISA registered practitioner early bird* R1 690.00
• PRISA registered practitioner R1 890.00
• Non-registered practitioner early bird* R1 990.00
• Non-registered practitioner R2 190.00
• PRISA registered student R1 000.00

• Early bird: book and pay before 13 April 2012
• Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking

Venue

Date: 11 May 2012
Location: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Cost: Please contact Ivonne Blom at cpd@prisa.co.za
More info: Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 11 May 2012 (9:00 – 16:00)
Registration: 08:30 to start promptly at 09:00
CPD Points: 7.5

Contact: Ivonne Blom
Company name: PRISA
Telephone number: +27 11 326 1262
Email address