Strategy is central in making communication a successful management process. Knowing what to include and omit is the most difficult part of the job. A successful communication strategy leads to an involved and satisfied audience.

Communication strategy and skills
Date: 5 days
Candidates: Communicators, lobbyists as well as higher ranking employees from NGOs, CBOs and Government departments.

In a nutshell: Strategy is central in making communication a successful management process. Knowing what to include and omit is the most difficult part of the job. A successful communication strategy leads to an involved and satisfied audience.

Outcomes: by course end you'll be able to:
• Understand the need for communication at national, provincial and local levels;
• Craft and present models of communication strategies;
• Grasp the role of communicators and why they matter;
• Compare government and business communications;
• Identify tools of communicators and their effectiveness;
• Become aware of what is not obvious in the media

Venue

Date: 30 June 2008 to 04 July 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: 27 11 484 1765
Email address cmtu@iaj.org.za