Sites: Africa, Marketing, Medical, Retail
Africa's leading daily advertising, marketing and media news resource for the industry!
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Course or workshop Submit a course or workshop
 MEDIA INDUSTRY EVENTS
• Call for proposals Johannesburg 31 Jul
• Africa Media and Broadcasting Congress 2008 Johannesburg 27 Oct
More industry events
 MEDIA COURSES & WORKSHOPS
• Digital video editing - Final Cut Pro Johannesburg 7 Jul
• Workshop for aspirant screenwriters Johannesburg 2 Aug
• Media efficiency in brand building Johannesburg 7 Aug
• AMASA Consumer Connections Boot Camp Drakensburg 21 Aug
• Getting media mileage for CSI Johannesburg 21 Aug
• Advanced subbing Johannesburg 1 Sep
• Newsroom leadership and management Cape Town 8 Sep
• Reporting and editing online Johannesburg 16 Sep
More courses & workshops
All Industry events Courses & workshops   
Province 
Section 
Corporate publications: Write, edit, manage them

In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics.

This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

Course outcomes: by course end you will be able to:
• Understand the significance of corporate publications, a powerful tool in organisational communication
• Meet the expectations of target publics
• Use interview and research techniques
• Brainstorm and mindmap to find the ‘story'
• Structure your features for maximum impact
• Apply principles of creative non-fiction
• Use language to colour your writing
• Write engaging corporate profiles, highlighting the person behind the issue
• Edit and tighten copy
• Understand principles of layout and design
• Manage production

Venue

Date: 26 May 2008 to 30 May 2008
Location: IAJ Parktown, Johannesburg
More info: 9 Jubilee Road
Parktown
Johannesburg

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism
Telephone number: 27 11 464 1765
Email address cmtu@iaj.org.za


 SEND TO A FRIEND  |   PRINT


Share this page (Tell me more)


 
Africa's leading daily advertising, marketing and media news resource for the industry!




Africa's leading daily advertising, marketing and media news resource for the industry!









Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet