In just five days you'll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics.
This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.
Course outcomes: by course end you will be able to: • Understand the significance of corporate publications, a powerful tool in organisational communication • Meet the expectations of target publics • Use interview and research techniques • Brainstorm and mindmap to find the ‘story' • Structure your features for maximum impact • Apply principles of creative non-fiction • Use language to colour your writing • Write engaging corporate profiles, highlighting the person behind the issue • Edit and tighten copy • Understand principles of layout and design • Manage production
Venue
Date: 26 May 2008 to 30 May 2008 Location: IAJ Parktown, Johannesburg More info: 9 Jubilee Road Parktown Johannesburg