This course will show you how to argue logically, analytically, effectively and teach you how listeners think, allowing you to discover the secrets of "spinning" your speech to the media.
Candidates: Media liaison personnel tasked with writing speeches - from public/private sectors and civil society organisations – as well as executives who write and deliver their own speeches.
Outcomes: by course end you will be able to: • Understand audience psychology • Identify a main message • Use the speech to manage perceptions • Hook the media • Apply speech building techniques • Use a template to architect your speech • Help your speaker with delivery
Venue
Date: 12 May 2008 to 14 May 2008 Location: IAJ Parktown, Johannesburg More info: 9 Jubilee Road Parktown Johannesburg