This half-day master-class, presented by international brand leadership expert, Dr Nikolaus Eberl will teach you the ten commandments of tipping point leadership.
How can you overcome the barriers facing any organisation struggling to change: resistance to change, insufficient resources, low staff morale, and opposition from politically powerful stakeholders?
This is what New York's Police Commissioner Bill Bratton faced, when he took on the task of transforming the US's most dangerous city, New York, into its safest. Bratton used Tipping Point Leadership (a concept first developed by Profs Kim and Mauborgne and published in 2003 by Harvard Business School) to make unarguable calls for change, focus resources on what mattered, galvanise key players' commitment, and silence naysayers. Bratton, who today is Police Commissioner of the LAPD, achieved this feat five times - from the Boston Police District 4 to the New York Transit Police and ultimately the NYPD.
This half-day master-class, presented by international brand leadership expert, Dr Nikolaus Eberl (recently featured on Carte Blanche), examines the change management program that New York's police commissioner, Bill Bratton, applied to turn the Big Apple from America's most dangerous into the safest large city - with such overwhelming success that
Time magazine titled New York "the best example for urban renaissance", due to
- 50% drop in overall crime
- 70% drop in murder
- 55% drop in robbery
- 53% drop in burglary
- 61% drop in car thefts
- 36% increase in public confidence in the NYPD (73% from 37%)
Key points: You will learn about the ten commandments of tipping point leadership: Triggering TurnAround
1. Shattering complacency: Confronting reality
2. Removing the symbol: Identifying the squeegees
3. Fixing broken windows: Cracking down on graffiti
4. Charging the community: Replacing fear with trust
5. Isolating the hot spots: Analysing for optimum yield
6. Hitting the king pins: Singling out the opinion leaders
7. Framing the challenge: Targeting extra stretch
8. Dressing for morale: Turning crisis into opportunity
9. Silencing the naysayers: Reversing cynicism
10. Mapping the terrain: Radar-enabling competitive intelligence
Key outcomes: You will be able to:• Understand the five levels of employee commitment
• Recognise the seven drivers of employee commitment (Motivational Intelligence)
• Identify the levers of turning customer satisfaction into brand advocacy
• Internalise the practice of Touch-Point Innovation for 2010
• Activate Touch-Point Innovation for 2010: Converting customers to brand advocates
Target audience: This master-class is tailormade for management at:
• The South African Police Service (SAPS)
• Municipalities in need of customer service excellence
• Government departments in need of performance improvement
• Corporate organisations in need of turnaround change management
The author of the bestselling book “BrandOvation™: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero's Journey: Building a Nation of World Champions”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore.
Dr Eberl's research study on Germany's nation branding success story during the 2006 FIFA World Cup was featured extensively by Carte Blanche (viewers' choice, 1 and 5 July 2007), and he is currently engaged in internal branding for the 2010 FIFA World Cup.
To view the Carte Blanche feature on Dr Eberl, please go to
www.tippingpointleadership.com.
Connected by: Uninet
muti
del.icio.us
stumbleupon
yahoo
google
facebook
newsvine
Digg
Reddit
GoGuide
