Direct and integrated marketing 2013

Big data, Consumer Engagement, Social Media, Mobile, Integrated Marketing, CRM - the 2013 Direct Marketing Conference brings it all together! Direct and Interactive Marketing continues to evolve...integration is the winning strategy!

Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and should tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels.

The 2013 Direct Marketing Conference and Workshops will bring you everything you need to know about integrated marketing, consumer engagement, data, social media, mobile and digital marketing. Taking place from 5 to 7 March 2013 in Johannesburg, the programme will deliver innovative marketing tools, real-world solutions and strategic guidance to help you plan for the future.

You'll find an inspiring line-up of forward-thinking marketers, direct marketing experts and innovative companies.

---- 5 March 2013: PRE-CONFERENCE WORKSHOPS ----

• Workshop 1: Email Marketing - Improve the accuracy and effectiveness of your marketing emails

• Workshop 2: Direct Marketing Fundamentals - Unlock and implement key Direct Marketing techniques to get measurable results in a multi-channel environment

---- 6 - 7 March 2013: DIRECT MARKETING CONFERENCE ----

• The real-world use of big data - How innovative enterprises extract value from uncertain data
Lesley-Anne Wilkinson, Lead for the Institute for Business Value: Middle East and Africa, IBM

• Multi-channel marketing - how a multi-channel discipline changes everything about how we conduct business and communicate with our customers
Andrew Ambrogioni, CEO and Executive Creative Director, Action Ambros

• Customer experience management - premium customer delivery
Shevani Wilson, Manager: CRM, BMW South Africa

• The connected consumer - a look at the evolution of technology and its implications for marketers
Andisa Ntsubane, Marketing and Communications Lead, Microsoft South Africa

• How to integrate digital marketing into the overall marketing mix and create real value for an organisation - FNB case study
Lana Strydom, Head: Digital Marketing and Media, First National Bank (FNB)

• Using customer insights and analytics to build a long term competitive advantage
Matshepo Majola, General Manager: Insights and Marketing Data Analytics, Absa

• Tribal marketing - a new way of segmentation and consumer engagement
Neil Hart, Chairman and Founder, Boomtown Strategic Brand Agency

• Email marketing - critical fundamentals and new trends
Colleen Backstrom, CEO, Kaleidoscope Advertising and eMarketing

• Mobile success in South Africa - taking Ster-Kinekor to the masses
Fiaz Mahomed, CEO, Ster-Kinekor and Tim Bishop, CTO and Founder, Prezence Digital

• Using mobile to build relationships with low-income consumers in South Africa
Candice Goodman, Managing Director, Mobitainment and Deputy Chair: Mobile Marketing Association of SA

• CRM 2.0 - the move from traditional CRM models to the new models incorporating mobile and social media
Dylan Kruger, Senior Strategist, aqua

• Database management and selection: how to get the right message to the right people
Tony Sham, Founder and Director, Interactive Direct

• A loyalty conversation
Keith Wiser, Managing Director, 5th Dimension and Imran Patel, Managing Director, I.E. Business Insight and Strategic Consulting - A Member of AfroCentric Group

• The impact of the Consumer Protection Act and Protection of Personal Information Bill on direct marketing
Kevin Dam, Director: Commercial Department, DM KISCH INC

Visit Knowledge Resources for the full programme: http://www.kr.co.za/BookingRetrieve.aspx?ID=143540#a

For more information, contact Maureen du Toit: or 083 226 6657.

Venue

Date: 05 March 2013 to 07 March 2013
Location: The Fairway Hotel & Golf Resort, Randpark, Johannesburg

Contact: Maureen du Toit
Company name: Knowledge Resources
Email address