Big data, Consumer Engagement, Social Media, Mobile, Integrated Marketing, CRM - the 2013 Direct Marketing Conference brings it all together! Direct and Interactive Marketing continues to evolve...integration is the winning strategy!
Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and should tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels.
The 2013 Direct Marketing Conference and Workshops will bring you everything you need to know about integrated marketing, consumer engagement, data, social media, mobile and digital marketing. Taking place from 5 to 7 March 2013 in Johannesburg, the programme will deliver innovative marketing tools, real-world solutions and strategic guidance to help you plan for the future.
You'll find an inspiring line-up of forward-thinking marketers, direct marketing experts and innovative companies.
---- 5 March 2013: PRE-CONFERENCE WORKSHOPS ----
Workshop 1: Email Marketing - Improve the accuracy and effectiveness of your marketing emails
Workshop 2: Direct Marketing Fundamentals - Unlock and implement key Direct Marketing techniques to get measurable results in a multi-channel environment
---- 6 - 7 March 2013: DIRECT MARKETING CONFERENCE ----
The real-world use of big data - How innovative enterprises extract value from uncertain data Lesley-Anne Wilkinson, Lead for the Institute for Business Value: Middle East and Africa, IBM
Multi-channel marketing - how a multi-channel discipline changes everything about how we conduct business and communicate with our customers Andrew Ambrogioni, CEO and Executive Creative Director, Action Ambros
Customer experience management - premium customer delivery Shevani Wilson, Manager: CRM, BMW South Africa
The connected consumer - a look at the evolution of technology and its implications for marketers Andisa Ntsubane, Marketing and Communications Lead, Microsoft South Africa
How to integrate digital marketing into the overall marketing mix and create real value for an organisation - FNB case study Lana Strydom, Head: Digital Marketing and Media, First National Bank (FNB)
Using customer insights and analytics to build a long term competitive advantage Matshepo Majola, General Manager: Insights and Marketing Data Analytics, Absa
Tribal marketing - a new way of segmentation and consumer engagement Neil Hart, Chairman and Founder, Boomtown Strategic Brand Agency
Email marketing - critical fundamentals and new trends Colleen Backstrom, CEO, Kaleidoscope Advertising and eMarketing
Mobile success in South Africa - taking Ster-Kinekor to the masses Fiaz Mahomed, CEO, Ster-Kinekor and Tim Bishop, CTO and Founder, Prezence Digital
Using mobile to build relationships with low-income consumers in South Africa Candice Goodman, Managing Director, Mobitainment and Deputy Chair: Mobile Marketing Association of SA
CRM 2.0 - the move from traditional CRM models to the new models incorporating mobile and social media Dylan Kruger, Senior Strategist, aqua
Database management and selection: how to get the right message to the right people Tony Sham, Founder and Director, Interactive Direct
A loyalty conversation Keith Wiser, Managing Director, 5th Dimension and Imran Patel, Managing Director, I.E. Business Insight and Strategic Consulting - A Member of AfroCentric Group
The impact of the Consumer Protection Act and Protection of Personal Information Bill on direct marketing Kevin Dam, Director: Commercial Department, DM KISCH INC
Promote an event by submitting a workshop, seminar or any other corporate gathering to promote your brand on Bizcommunity. Posted event listings display in the Biz Event Calendar, where they will be visible to all users on Bizcommunity, and they may even be included in the relevant daily/weekly industry newsletters.