Leading up to 2010, the government has committed to a massive infrastructural investment of R485 billion and an estimated 400 000 visitors will spend over R15 billion in just four weeks during the games. There is no doubt that the 2010 FIFA World Cup is the biggest event to hit South Africa!

Gary Bailey will present a fun and humorous multimedia presentation and offers valuable insight into the incredible marketing opportunities that can arise from 2010. The presentation will include case studies that will form a foundation for understanding FIFA, the Local Organising Committee and government regulations, while focusing on the positive impact on business opportunities and advice on how to boost profits around 2010.

AMASA (Advertising Media Association of SA) is a non-profit organisation with its primary focus on education of people with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skill in media decision making techniques and their use. Besides its monthly meeting where key speakers discuss topical issues, it hosts an annual three-day Media channel planning workshop, run the Media strategy course at the AAA School and finally host an annual fundraising party.

Venue

Date: 22 May 2008
Location: Winchester Mansions Hotel, Cape Town
Cost: Free for AMASA members, R50 for non-memebers and R25 for students
More info: Winchester Mansions is located at 221 Beach Road Sea Point

Contact: Lee Anne Mostert
Company name: AMASA
Telephone number: 021-685-3838
Email address Lee@stamrood.co.za

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