Journal of marketing

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Journal of marketing

This one-day course, facilitated by Jeremy Maggs, looks at television product placement and whether its clever marketing or just a waste of money.

As the global marketing landscape becomes increasingly cluttered more big brands are turning to television shows and doing expensive product placement deals.

In the US last year product placement occurrences in prime-time US network TV rose 13%.

It's now an accepted and sophisticated marketing tool. But is it working in the South African media market?

Does allying your brand to a successful soap-opera actually make marketing sense?

The session will be facilitated by media journalist and radio and television presenter Jeremy Maggs.

On the panel:

Aletta Alberts - GM Content Department, MultiChoice Africa
Khalik Sheriff - Chief Commercial Officer, ETV
Marisa Torrani - Director, Cinevation
Mike Nussey - MD, Mediaedge:cia
Gary King - Executive Producer, Picture Tree
Glen James - Executive Creative Director, The Old Shanghai Firecracker Factor

To book please e-mail Marcia Minnaar on marcia@netactive.co.za.
www.journalofmarketing.co.za

Venue

Date: 21 May 2008
Location: Michelangelo Hotel, Sandton
Cost: R250 (ex VAT) per head includes breakfast*
More info: Time: 07h00 for 07h30 to 09h00
Venue: L’Incontro Ballroom, The Michelangelo Hotel, Nelson Mandela Square, West Street, Sandown

Contact: Marcia Minnaar
Company name:
Email address marcia@netactive.co.za

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Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy.
The second semester commences on the 30th July and there are still a few spots open. Modules include: Principles of Brand Building, Market Information Management and Media Efficiency in Brand Building to mention a few.
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