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 MARKETING INDUSTRY EVENTS
• Pendoring 2008 Johannesburg 18 Jul
• AITEC Mozambique ICT Conference Exhibition 2008 Maputo 24 Jul
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• Humanism - the art of selling Johannesburg 25 Jul
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• UCT Unilever Institute seminar on SA's over 40's Durban 29 Jul
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• Find your voice as a writer Cape Town 5 Jul
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• Digital video editing - Final Cut Pro Johannesburg 7 Jul
• Intermediate photographic part-time course Cape Town 9 Jul
• Five-month web design Cape Town 14 Jul
• The new account management course Randburg 14 Jul
• Brand management course 2008 Randburg 19 Jul
• Six-week filmmaking course Johannesburg 19 Jul
• Adobe Photoshop CS3 Durban 21 Jul
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Province 
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Extreme event makeover

This two-day course covers advanced event management leadership skills including research, design, planning, co-ordination and evaluation.

Advanced event management leadership skills that will help you take your events to the next level!

From event manager to event leader
What is the event management profession?
Leadership styles and characteristics: Identify your leadership style
Prioritising responsibilities
Communication skills
The link between event management and project management
Event leader duties and tasks and work behaviour
The portrait of an event leader
Designing strategies that will take your event to the next level
Brand positioning and event experience branding
How to anticipate and plan for future trends and concerns

Understanding the event management professional model

Developing your career
- Mastering yourself
- Mastering time management
- Mastering finance
- Mastering technology
- Mastering human resource skills

Challenges and opportunities
- Business development
- Resource development
- Lifelong learning

Models of global event leadership
- Recognise and use the five phases of modern event management process

Phase 1: Research
How to conduct market research – useful techniques
Interpreting and communicating findings
SWOT analysis

Phase 2: Design
Brainstorming and event mapping
Needs assessment

Phase 3: Planning
Time, space and tempo
Gap analysis

Phase 4: Co-ordination
Executing the plan
Making good decisions by evaluating all your options

Phase 5: Evaluation
The link to the next event!

Venue

Date: 03 April 2008 to 04 April 2008
Location: TBA, Johannesburg
Cost: 4500
More info: Please contact us regarding the venue.

Contact: Tshidi
Company name: The Hedgehog Event
Telephone number: 011 704 1469
Email address enquiry@thehedgehogevent.com


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Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy.
The second semester commences on the 30th July and there are still a few spots open. Modules include: Principles of Brand Building, Market Information Management and Media Efficiency in Brand Building to mention a few.
Contact us on Jozi 011 326 3486, Durbs 031 266 2595 or iKapa on 021 425 7591.
Vega The Brand Communications School





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