Master the real power of e-marketing with the renowned digital strategy consultant Godfrey Parkin, who has been at the leading edge of online marketing in the UK, US and South Africa since the web first appeared in 1992.

The primary course in the e-marketing professional curriculum, Be brilliant @ e-marketing strategy is business-focused, practical, and inspiring – not a dry academic outline of principles and practices of e-marketing. It provides insight into the concepts and culture of “the new consumer” and online markets, and lays out, step-by-step, the ground rules for success in strategising, planning and implementing the initiatives that will drive web visitors to your site, build customers and brands online, and open an essential channel to your offline business.

Well-illustrated insights into actual marketing use of today's hot issues such as web 2.0 and social media, are woven into core topics such as strategy development, website experience design, high-impact low-cost advertising and PR, search engine marketing, email campaigns, and customer relationship marketing. The course provides rules of thumb, best practices, critiques, lots of examples, and lessons learned from businesses in South Africa and abroad who have "got it" – and those who have not.

This course provides a perfect grounding for anyone who wants to get on top of all of the key issues, see through the hype, gain an in-depth understanding of the buzz, and acquire the guidelines for building an exciting but solid digital strategy – in just one intensive day.

Venues

Date: 28 January 2008
Location: Cape Town

Date: 10 March 2008
Location: Cape Town

Date: 21 January 2008
Location: Johannesburg

Date: 03 March 2008
Location: Johannesburg

Contact: Vee
Company name: Britefire
Telephone number: +27 21 790 0303
Email address vee.nuttley@britefire.com