Word of mouth marketing workshop

Learn how to motivate customers and prospects to say good things about you, that's the trick and that's how to gain real competitive advantage, with this one-day course.

Motivating customers and prospects to say good things about you – that's the trick and that's how to gain real competitive advantage. The keynote speaker and Master Class leader is Steve Barton, a founding member of the Word of Mouth Institute in the UK, he will bring an international perspective to best practices, some really clever examples and talk about critical measurement criteria. Complementing him is our selection of really smart SA WOM marketers explaining their thinking behind their successful best practices.

About Steve Barton
The majority of Steve's career has been with communications agencies. He came up through the Ogilvy Group – first in New York and then London – where he worked on such accounts as Microsoft, IBM, and Kodak. Then, he moved into the more entrepreneurial world of start-ups, including Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw. He is a regular speaker at UK conferences.

Venue

Date: 06 November 2007
Location: Sandton Sun Hotel, Johannesburg
Cost: R2500 plus VAT, 3 or more R2250 plus VAT per delegate

Contact: Daisy Mulenga
Company name: Systems Publishers
Telephone number: 011 234 7008
Email address daisym@systems.co.za