First Tuesday

Vinny Lingham, founder and chief strategy officer of incuBeta, will provide an insightful view on the offline and online marketing markets and the paradigm shift in spending that is going on around the world.

Web 2.0 | making online marketing work | are search engines the next media space?

First Tuesday presents Vinny Lingham. Vinny is the founder and chief strategy officer of incuBeta, a world leader in online marketing and search engine marketing. incuBeta, also owns Clicks2Customers.com, an award-winning search engine marketing company, with offices in Cape Town, London and Los Angeles.

Under Vinny’s guidance, incuBeta have become one of the biggest paid search advertisers in the world, spending more than R50m/year on search advertisements. Vinny attributes incuBeta’s success to their focus on sophisticated proprietary search marketing technology.

Vinny will provide an insightful view on the offline and online marketing markets and the paradigm shift in spending that is going on around the world.

* The impact of search engine optimisation, cost-per-click advertising and the power of Google and Yahoo!
* Offline advertising budgets have stagnated - see why budgets are mandated to move online by global CMO's.
* Consumers are forcing the face of media to change - find out why they are now consuming media and advertising
* Web applications are the face of Web 2.0 - what effects will they have on the traditional software market and the browser as an operating system.
* How South Africa can transform into a knowledge economy
* What this all means for the South African internet community.

Spaces are limited so registration is essential! To register got to www.firsttuesday.co.za.

Venue

Date: 08 May 2007
Location: Wanderers Club, Johannesburg
Cost: R200
More info: 21 North Road
Illovo
Johannesburg

Contact: Jain Mc Guigan
Company name: First Tuesday
Telephone number: +27 11 646 8433
Email address