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Dealing with the Media

In a Nutshell: Your effectiveness as media liaison will depend on whether you understand the media, how it works and what makes for effective copy. Designed for organisational spokespersons, public relations and communication executives, this hands-on course will help you leverage useful insight from facilitators who work in the media.

Course Outcomes - By the end of the programme you will be able to:
• What are the priorities for reporters or what makes news;
• How are news stories constructed;
• Writing effective press releases and media advisories;
• Creating an effective press list;
• How to respond to media questions, queries and requests;
• Effective preparation for interviews;
• Press conferences and media briefings;
• Opinion pieces and letters to the editor.
• Using social Media as a tool

Date: 04 March 2013 to 06 March 2013
Time: 08:30 PM - 04:00 PM
Venue: IAJ Richmond Office, Johannesburg
Cost: PoR
More info: 1 Richmond Forum
Cedar Avenue

Contact: Gugu Ndaba
Company name: Institute for the Advancement of Journalism (IAJ)
Telephone number: +27 11 482 4990 x 3
Email address