Tactical shopper marketing and consumer insights

Shoppers are spoilt for choice as they browse the aisle and seek new experiences, while brands clamour for shelf-space to command more attention. The myriad of options presented both online and offline today have empowered shoppers to choose when, where and how they interact with various brand. Brands and retailers are now forced to align efforts in enticing and converting shoppers into consumers while instilling customer loyalty.

Tactical shopper marketing and consumer insights

Utilising insight into shopper behaviours to better attract the consumers' attention and improve your sale conversion at point of purchase.
Attend this informative event and gain practical insights into:
-Driving loyalty among shoppers by recognising various digital media platforms
-Creating collaborative business practices and retailer organisational capabilities to fully realise the potential and convert more shoppers into buyers
-Analysing shoppers' behaviour and trends to be more proactive to shopper needs
-Identifying shopper barriers through the development of meaningful insights
-Aligning shopper marketing initiatives to demand generating capabilities to drive brands and category sales
-Using an online platform as part of your marketing mix to reach out to 'hyper-connected' shopper

Attend this informative event and gain practical insights into:
-Driving loyalty among shoppers by recognising various digital media platforms

-Creating collaborative business practices and retailer organisational capabilities to fully realise the potential and convert more shoppers into buyers

-Analysing shoppers' behaviour and trends to be more proactive to shopper needs

-Identifying shopper barriers through the development of meaningful insights

-Aligning shopper marketing initiatives to demand generating capabilities to drive brands and category sales

-Using an online platform as part of your marketing mix to reach out to 'hyper-connected' shopper

Who should attend?

Directors, HoD, officers, specialists, analysts, managers of:
*Shopper marketing
*Trade marketing
*In-store marketing
*Consumer insight
*Customer experience
*Marketing
*Marketing segment
*Business strategy
*Merchandising
*Marketing insight
*Market and competitor intelligence
*Brand insight
*Branding/brand management and development

From
*FMCG
*Retail
*Telecommunications
*Healthcare
*Pharmaceuticals
*Service related industries
*Solution providers
*Consultant
Venue

Date: 29 November 2012 to 30 November 2012
Time: 09:00 AM - 04:30 PM
Location: The Forum , Bryanston, Johannesburg

Contact: Khanyisile Mnisi
Company name: Gen Training & Development
Telephone number: 011 234 2720
Email address

Venue

Date: 29 November 2012 to 30 November 2012
Time: 08:29 AM - 02:30 PM
Location: The Focus Rooms, Sunninghill

Contact: Khanyisile Mnisi
Company name: Gen Training and Development
Telephone number: +27 11 234 2720
Email address