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Training that will boost your company or brand and increase sales.. Social media is the new easy, fastest form of communication and advertising.
Content Outline Works 1. Impact of the Social Media Revolution on Business
Background on the evolution and rise of social media Most active platforms and their impact/implications Utility of social media in business
2. Interfacing Social Media with Business Functions - Executive/C-Suite
Executive Profile building Brand enhancement Executive Buy in- strategic outlook Crisis communication Networking Legal
Brand value Community building PR and campaign alignment
- Customer Service
Front line service Complaints Response mechanism
Social media as a recruitment tool Understanding social media positions in organisations Policies and guidelines Managing Productivity in a social workplace
Implications on budget Budgeting for social media Measuring ROI Application to risk
Social Media for Business
How to succeed in a 'social world' Our training outlines the features of a 'social' business or organization' We help you identify the opportunities to utilise social media across your various business functions. We also highlight threats and challenges, while outlining best practices for ensuring that your organisation incorporates social media strategically and successfully. www.kwazicommunications.co.za Financial Reporting Regulatory compliance
BYOD Data Security Back up Workspace segregation
3. Online Reputation Management
How the world perceives and values your brand impacts on your business. We outline why your organisation's reputation is crucial for success, what threats social media presents to it and how you and your team can protect it.
4. Social Media Strategy
How to incorporate social media into your organisations strategically for sustainability and success ___________________________________________ Our course is conducted over the course of one business day. Our content is updated on an ongoing basis to keep up to date with new platforms, products and situations.
Training Methods Include:
- Case analysis - Real Social media relations experiences - Situation and Experiences Problem Solving - Web based Group work, debates and discussions - Structured web based exercises
Date: 01 November 2012 to 22 November 2012 Time: 09:00 AM - 04:00 PM Location: The Focus Room, Johannesburg Cost: R 1 700 excl vat More info: The Core, 1st floor south Cnr Kikuyu and Leeuwkop Sunninghill, Sandton