Where do I begin in planning and implementing an internal communication strategy?Corporate perspectives and academic theories on organisational communication are in agreement that employees are the most valuable resource an organisation has. Their importance as stakeholders can at times be taken for granted. To maximise this potential, it is important that they are highly motivated, informed and loyal to the company's vision, goals and objectives. The key to fulfilling a company's long term objectives is an internal communication programme that is inclusive, free-flowing and tailored to obtain maximum participation from employees. Public relations practice involves the proactive management of employee communication as a two-way process, not only between management and employees, but also to give constant feedback to management on how their messages are received. It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.
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