This one-day masterclass, presented by international brand leadership experts, Dr Nikolaus Eberl and Herman Schoonbee (authors of the World Cup Brand Ambassador Program) will teach you how to discover your BrandVantage and become the Market Leader in your Industry.
Would you like to be one of the ten most profitable companies on this planet?
Outstrip the market value of your five closest competitors put together?
Be twice as profitable as any other competitor in your industry?
Toyota has achieved all of these distinctions and the key to their "unbeatable recipe for success" (Fortune Magazine) has been a system that is turning employee ideas into solutions: one million ideas per annum, to be exact.
These ideas come from every level of the organization - from the factory floors to the corporate suites. World-class benchmarks like Lexus, Prius, even Toyota's vaunted production system are shining examples of the amount of innovation generated by Toyota employees. As Fujio Cho, Vice Chairman of Toyota said: "If you are not busy reinventing your company, I guarantee you are falling backwards".
Almost two hundred years ago, Emperor Shaka developed the formula for what today has become the secret weapon of modern-day market-leaders: Internovation - Internal Innovation, in other words the generation and implementation of ideas from the people who know your clients best: Your Team Members.
Jack Welch, former CEO of General Electric - the world's most enduringly successful corporation states that the key mechanism that made the 'difference between GE and the rest of the world' was the boundary-less system that allowed everyone in the company to 'search for and apply the best ideas regardless of their source' and led GE to "find a better way every day".
You will learn about:
The True Legacy of Emperor Shaka: How to discover your Secret Weapon and become the Market Leader in Your Industry
How Apple became the Market Leader in 4 Industries (and the most valuable company ever)
How Red Bull captured up to 70% Global Market Share and commands Record Margins
How Toyota make well over twice as much as profit as any other carmaker, with just over 15% of the global market
You will be able to:
Identify the Drivers of Brand Loyalty
Understand the five Levels of Employee Commitment
Recognise the Drivers of Brand Engagement (Motivational Intelligence)
Internalise the Practice of Touch-Point Innovation for Market Leadership
Activate Touch-Point Innovation in order to convert Customers to Brand Advocates
The author of the best-selling book "BrandOvation: How Germany won the World Cup of Nation Branding", and the sequel "The Hero's Journey: Building a Nation of World Champions", Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nik and Herman Schoonbee headed the Net Promoter Scorecard research project on South Africa's Destination Branding Success Story during the 2010 FIFA World Cup, and are the co-authors of the 2010 Brand Ambassador Program 'Welcome 2010' and co-founders of the FAN World Cup and the African FAN Village
Date: 03 December 2012 Location: BrandOvation, Johannesburg Cost: R2,750
Contact: Dr Nikolaus Eberl Company name:BrandOvation Telephone number: +27 83 270 6011 / 6010 Email address
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