"Vision is the art of seeing what is invisible to others."- Jonathan Swift (Irish writer)In these tumultuous times, ambiguity and uncertainty seem to reign supreme in the public relations and communication profession. It is up to communicators to see through the thick cloud of uncertainty and look to the future. A clear map outlining the way forward is crucial to gain a competitive advantage in this fast-moving industry. Finding this vision is the intention of the upcoming session with the PRISA president.
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