Journalists’ writing gym

Do your writing muscles need a good workout?

Like any exercise, writing requires a good understanding of the basics; how to construct sentences, paragraphs, and build articles in order to tell compelling stories.

Master the basics and ensure you produce excellent, clean copy every time!

Journalists will learn:
• Adapting your style for different purposes, from hard news to opinion pieces;
• Structuring a story with tight story lines and great flow;
• Deciding what information to collect;
• Identifying and interviewing sources;
• Taking notes during interviews and press conferences;
• Composing gripping openers;
• Writing narratives to keep audience attention;
• Ending on a high note;
• Including additional information and graphical elements;
• Meeting your deadlines and when to stop writing;
• Rewriting and proofing your own work;
• Re-purposing copy for digital platforms; and,
• Giving each story greater reach through social media.

This comprehensive, interactive course will refresh you on the basics and have you writing tight, entertaining stories that speak to your audience.
Who should attend?
This course is a Core (basic) level course, but will benefit any journalists who needs a refresher on the basics of writing. Although created for news journalists, this course is also suitable for magazine feature writers and sub-editors.
About the expert trainer:
Janine has worked in 27 years of experience in the diverse media environments as a South African journalist and interviewer of top names in the news, public figures and celebrities. She has extensive writing experience, having worked in newspapers (The Citizen, The Sunday Times, Sunday Star, Saturday Star) magazines (Fair Lady), as well as broadcast (Radio 702, SABC 2, MNET, Britain's Channel 4, Granada Television and the BBC, and Ulster Television in Belfast, Ireland). Janine is renowned for her interactive and customised training experiences. With her combination of writing and training experience, no participant will leave the training room without vastly improved writing skills.
Had something else in mind?
The IAJ are the media training specialists. If you can't find what you're looking for on our website, please contact our Writing Unit Manager, Sandra Roberts on 011 482 4990 or to discuss your requirements.

Date: 25 September 2013 to 27 September 2013
Time: 09:00 - 16:00
Venue: IAJ offices, Johannesburg

More info: 1 Richmond Forum, Cedar Avenue, Richmond Auckland Park

Contact: Maki Mathe
Company name: Institute for the advancement of Journalism
Telephone number: 011 482 4990
Email address

Institute for the Advancement of Journalism
The IAJ is a dynamic training institution set up by veteran South African editor, Allister Sparks in 1992, to provide mid-career training to media professionals that is leading-edge and relevant to the rapidly-changing media landscape. We are South Africa’s premier provider of journalism and communications short courses, longer-term mentorships, and residency programmes, with an African footprint and global reach through our key partners.