Media and public relations writers know only too well how easy it is to overlook one's own errors. Without meticulous editing and proofreading, many a well-intended text (and probably a good story!) has landed in the editor's bin.
Copy editing is one stage of a process through which value is added to written material before the final print. This process applies, to a greater or lesser degree, to all written material, such as books, magazine articles, film scripts, newsletters or even documents with limited distribution, such as in-house reports or business proposals. Proofreading, on the other hand, refers to the final check to ensure that all changes that had been made and authorised during the editing process, have been effected correctly in the final proof.
Come and learn from a highly experienced editor and proof reader what the finer tricks of the trade are and see the quality of your writing grow.
Outcomes of the workshop: Delegates will be equipped with the knowledge and the skills to: Be aware of the most common typical South African writing errors Understand the concept of Readability Ease Testing and the 'know-how' to apply it constructively Understand the different levels of editing Manage the editing process step by step Understand the responsibilities of the proof reader Use proofreading marks
About the Facilitator: Peter van der Schyff is a freelance writer and communication specialist, managing his own public relations consultancy, Pringle-Scott Communication, in Johannesburg. He has established himself as an accomplished writer, proof reader and editor of English and Afrikaans texts with numerous clients.
He holds degrees in law, communication and industrial psychology. Peter is a Chartered Public Relations Practitioner (CPRP) and active member of the Public Relations Institute of Southern Africa (PRISA) where he has been lecturing on a part-time basis on all facets of corporate and media communication since 1987.
In 2007 and 2008 he was Chief Judge of the PRISA PRISM Awards, Southern Africa's most prestigious awards for excellence in Public Relations and communication projects. During 2008/9 he was chairman of PRISA's Gauteng Region and a member of the board of PRISA. He also serves on PRISA's professional Disciplinary Committee.
In May 2010 Peter received the PRISA President's Award for his contributions to the public relations and communication profession in South Africa. Earlier, in 1997 Peter was recognised for his presentation skills when he was named Communicator of the Year by International Training in Communication (ITC).
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